Certification of trustworthiness and responsibility for online content
B2B solution from The Inii Way Venture Studio through the Mytitle.com service for media content creators and their associations to tackle fake news and deep fakes.
The situation
World of information online is changing fast. The predicted ratio of online content will created by human vs. generated by AIs will be 1:10 within the next 2 years. AIs will create 10 times more content than a human.
The problem
We are experiencing a huge global crisis of trust right now. The public space is overwhelmed by a huge number of media reports with uncertain sources or authorship. Media, publishers and content creators are under intense pressure to ensure the credibility of their content.
Individuals, commercial and government institutions will clearly need to mark trusted sources and use them for communication.
Approaches to discovering fake news after it has been published are difficult and inefficient. Determining whether content has been generated or modified by AI is computationally and therefore resource intensive.
The way
It is not so important whether the information content is processed by humans or AI. However, it is important if this content is trustworthy (it has so-called “proof of personhood”) and if it has a responsibility certification (i.e. created by an AI but issued by a human).
The path of qualified and trusted sources in informing the public about the simple key to trusted sources is the right way. Prevention is cheaper and better than remedy.
This certificate of trust (verifiability / accountability) needs to be maintained throughout the distribution chain.
This effective and, in principle, the only way in which fake news can be distinguished from "real" media outputs is primarily through publishers and authors of media content.
RealMY - The solution
Based on the data structures and technological basis of the Mytitle.com project, we offer a full-fledged solution for the affected subjects and partners.
- Offers an online seal (backed by a simple certificate), which will represent that media information is verified and has clear and traceable source
- May be fully automatic, connected via API directly with registered media and content creators as well as used via this website
- Generates a special verification link for each emitted content, which can be inserted either in text-link form or in the form of an image in any content; clicking such link lands you on website stating source information and link to original media content for comparison
RealMY - How it works?
Based on the data structures and technological basis of the Mytitle.com project, we offer a full-fledged solution for the affected subjects and partners.
- User registers either here on this site or through its company (publisher)
- User is validated by a national register (BankID, NAtional ID, etc.) to prove “personhood” - proof of livelyhood
- User upload files of any type (picture, document, video...) or insert text in the text field. Files are saved in secure cloud, identification hash is calculated and certificate is created.
- Based on the certificate information a seal is created and presented to a user either as a code snippet (to insert online) and as a link.
- The verification part of ths website generates a small website which shows all important information about the author, time of creation and comparable content of the media information.
- Any consumer of RealMY-recorded online media content can subsequently click on the visible seal to verify the author of the media report, date of creation, etc. If a media report does not contain this tag, its credibility is considered unknown.
The position of Mytitle s.r.o. will be as a supplier and operational manager of the entire solution. The role of The Inii Way SE is determined by the stake in the operating entity.